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考研英语阅读:《经济学人》读译参考TEXT 459

来源:passxmu.com   作者:聚英厦大考研网  浏览:38  发布时间:2018/11/8

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经济学人:抖音腾讯之争(2)

 

In the first quarter of this year Tik Tok, an international version of Douyin that launched in late 2017,became the world's most downloaded iPhone app, excluding games a rare feat for a Chinese social app.It has done well in Indonesia and Thailand. At home it led app-store rankings from January to May.It claims to have a user base of 300m in China, more than Kuaishou, another short-video app in which Tencent has a stake.Its appeal has prompted Communist Party outfits to set up accounts, and, on one occasion, state censors to place restrictions on it.


译文


今年第一季度,公司于2017年年末推出抖音国际版—Tik Tok,成为全球下载量最多的iPhone app,除了游戏应用外,这样的火爆程度对于中国社交app而言,是非常罕见的。国际版在印尼和泰国取得不错成绩。在国内,抖音在1月至5月的app商店排行中一直领先。抖音称其在中国拥有3亿用户,多过腾讯参股的另一个短视频app快手。其吸引力也引起了一些国家部门的注意,它们也注册了抖音账号。


All of which has provoked Tencent into providing a "defensive product", notes Xue Yu of IDC China, a consultancy.In April Tencent resuscitated its short-video app, Weishi, a year after closing it.Its angst may stem from the fact that every firm wants "a top-of-mind app",says Anu Hariharan of Y Combinator, a Silicon Valley startup school, and a personal investor in Toutiao.


译文


咨询公司——国际数据公司的Xue Yu表示,这促使腾讯推出了一款“防御性产品”。四月,在关闭一年后,腾讯重启其短视频app微视。头条个人投资者、硅谷创业学校Y Combinator的Anu Hariharan表示,腾讯的焦虑或许来源于这样一个事实——每家公司都想要一个“人气第一的app”。


WeChat has hardly lost its oomph. A state agency recently reported that WeChat made up 34% of China's total mobile-data traffic in 2017.To advertise, Douyin still relies on users sharing its videos on WeChat's public feeds (hence its ire over the blocked videos).


译文


微信仍未失去其魅力。国家机构近期报道称,2017年,微信占中国移动数据总流量的34%。为了宣传,抖音仍需要依赖用户在微信平台的朋友圈中分享其视频(所以该公司才因视频被屏蔽而动怒)。


Still, the share of time spent by Chinese mobile users on messaging slipped from 37% to 32% in the year to March, says QuestMobile,while that spent on watching short-form video has risen from 1.5% to over 7%.Meanwhile, Douyin has introduced its own private-messaging function, further challenging WeChat.


译文


QuestMobile表示,截至三月,中国移动用户在消息应用上花费的时间从37%下滑至32%,而花在观看短视频上的时间从1.5%增至7%。同时,抖音推出了私信功能,进一步挑战了微信的地位。


In May, an eassy put out on WeChat by a former tech journalist lit up social media.In "Tencent Doesn't Have a Dream" he argued that the firm had become chiefly an investment firm buying up other startups and had lost its innovative edge.One bit of evidence was that by the time Tencent had registered Douyin's rise, its window for a counter-attack had all but closed.The naysayer claimed his treatise drew 1m views. Still, his readers all came to WeChat.


译文


五月,一名前科技新闻工作者在微信上发表的一篇文章点爆社交媒体。在《腾讯没有梦想》一文中,他争论称,腾讯已经成为了一家以投资为主的公司,收购其他创业公司,失去了其创新优势。证据之一就是当腾讯注意到抖音的火爆后,想反击却已没有机会了。这位唱反调的作者称该文章浏量为100万。但是他的读者均来自微信。


注释


1.provoke 煽动


His election success has provoked a shocked reaction.


他的竞选胜利已经引起了震惊的反应。


2.resuscitate 恢复


A policeman and then a paramedic tried to resuscitate her.


一名警察和一位护理人员先后试图救活她。


3.rely on 依靠;依赖


We don't rely on blessings from Heaven.


我们不靠老天保佑。


4.edge 优势


The company needs to improve its competitive edge.


公司必须提高它的竞争力。

 

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